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Lift the Baby

Issues were noted by the CDOP where safe sleep recommendations had not been followed. As there is evidence based prevention practice in this area, it was felt to be a useful area for further action.

As a result players from London Irish Rugby Club have teamed up with health chiefs to launch a major video campaign aimed at cutting baby deaths. The video is the result of a year long piece of work pioneered by Berkshire West CCG, East Berkshire CCG and a range of health partners.

Lift the Baby and is aimed at promoting safer sleeping in younger babies. A special website has been developed in partnership with the Lullaby Trust and features a link to the video along with a range of safe sleeping advice.

We were delighted that the “Lift the Baby Campaign “ won silver in the UK Public Sector
Communications Excellence Awards held in Manchester earlier this month. It was in competition with more than 80 other publicity campaigns including ones from the Metropolitan Police and Department for Work and Pensions. Further details about the award can be found here.

In response to requests for better understanding of the processes around unexpected child death and the purpose of CDOP the following training was provided by the Designated Professional Child Death, Berkshire West:

  • 2 hour ‘Learning from Child Death’ and CDOP, Addington School – 17th May 2018 – 12 people attended. 
  • 2 hour ‘Learning from Child Death’ and CDOP, Brookfield School – 5th July 2018 – 10 people attended. 
  • 2 hour LSCB ‘Learning from Child Death’ and Safeguarding – 1st October 2018 – 40 people attended
  • 1 hour ‘Responding to and Learning from Unexpected Child Death’, Regional Paediatric Registrars Training Days – 18th October 2018 and 20th May 2019 – 40 + trainee paediatricians attended.

This was in addition to sessions, provided twice a year as part of the Royal Berkshire Foundation Trust Level 3 safeguarding training.